ASUS is ushering in the next generation of gaming for the Middle East and North Africa (MENA) region with the launch of its complete NVIDIA® GeForce RTX™ 50 Series graphics card lineup. At a landmark event in Riyadh, Saudi Arabia, ASUS, in collaboration with NVIDIA and Qiddiya, not only introduced its latest powerful GPUs but also unveiled a stunning, region-exclusive masterpiece: the ROG Astral GeForce RTX™ 5090 “Dhahab” (“Gold”) Edition.

A Tribute to Middle Eastern Heritage: The Dhahab Edition

Designed as a tribute to the vibrant and rapidly growing gaming community in the Middle East, the ROG Astral GeForce RTX™ 5090 Dhahab Edition is a masterclass in design and engineering. This limited-edition graphics card is a collector’s dream, fusing cutting-edge technology with the rich cultural heritage of the region.

Key design features include:

• Inspired by Tradition: The card features intricate arabesque patterns reminiscent of ancient mosaics, finished with luxurious golden accents that embody the splendor of Arabian artistry.
• Symbolic Imagery: The design incorporates visual elements and Arabic calligraphy that represent the core pillars of strength, courage, and unity. An illustration of far-reaching skyscrapers on the backplate symbolizes the region’s strength as it embraces a high-tech future.
• Exclusive Craftsmanship: This unique card is more than a component; it’s a statement piece designed to be the shining heart of any PC build.

“ASUS is committed to delivering exceptional gaming experiences for our fans in the Middle East,” said Jackie Hsu, ASUS Senior Vice President. “As a tribute to the fast-growing Middle-East market, we’re also thrilled to introduce a limited run of region-exclusive ROG Astral GeForce RTX 5090 Dhahab Edition graphics cards.”

Next-Generation Power: The GeForce RTX 50 Series

Powered by the groundbreaking NVIDIA Blackwell architecture, the entire ASUS GeForce RTX™ 50 Series lineup delivers a monumental leap in performance for both gamers and creators. This new era of gaming is driven by neural rendering and immense AI horsepower.

Users can expect:

• Game-Changing Performance: Multiply performance with NVIDIA DLSS 4 for unparalleled graphics fidelity and generate images at unprecedented speeds.
• AI and Creativity Unleashed: Leverage NVIDIA Studio for creative workflows and tap into NVIDIA NIM microservices to build AI assistants and agents with peak performance.

“The GeForce RTX 50 Series marks a new era of Neural Rendering-driven gaming and AI-powered creative performance,” said John Milner, Vice President of World Wide GeForce Sales at NVIDIA. “We are excited to see ASUS bring this groundbreaking technology to the Middle East, especially with the stunning ROG Astral GeForce RTX 5090 Dhahab Edition.”

The new lineup includes models for every type of user, with cards available from the ROG, TUF Gaming, and ASUS Prime families, and ProArt and Dual models to follow.

A Strategic Partnership for the Future of Gaming

This launch highlights a powerful collaboration between ASUS, NVIDIA, and the Qiddiya Investment Company, a key driver of Saudi Arabia’s Vision 2030. This partnership aims to establish a world-class gaming ecosystem in the region.

“This collaboration underscores Qiddiya’s leadership in shaping the future of gaming in the region,” stated Muhannad Aldawood, Qiddiya Investment Company CSO. “By joining forces with ASUS and NVIDIA, we are reinforcing our commitment to establishing a world-class gaming ecosystem in Saudi Arabia.”

Future plans include a state-of-the-art flagship ROG store co-designed by ROG and Qiddiya within the Gaming & Esports District in Qiddiya City, which will serve as a global hub for innovation and competitive gaming.